Nokia Siemens
Networks Solutioneers
The shift from engineering to Solutioneering was based on the concept of Nokia Siemens Networks people as creative thinkers. People who meet their customers' business challenges with marketable and measurable business solutions.
Externally, the campaign helped create a new attitude towards customers and real differentiation in the marketplace – recognized by an IT Services Marketing Association Diamond Award. Internally, the new business attitude created a fresh motivation and momentum for the entire business group, based on long-term strategic partnerships with customers.
