Contra is the world's only global agency that comes from Finland.

A little-known fact, but what does it mean for you?

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The answer lies in the Finnish concept of 'sisu', which roughly translates to 'sustained determination and perseverance, and acting rationally in the face of adversity'. (Spend a winter's day there and you'll understand completely.)

Sisu means we're resourceful. We're highly strategic, and know how to squeeze big bangs from little bucks.

We push boundaries and get results. Creative isn't just a product, it's an attitude.

Sisu means we carefully choose who we work with, because we consider them partners.

We love our work and take it personally, and we go out on a limb for our partners. Trust, integrity, and honesty are vital to us.

We enjoy a challenge, and we care.

Sisu. We'll open a fresh box of it for you.